Customer Relationship Management (CRM) is very easy to do badly. So easy in fact that far too many businesses are putting up with inefficient and out of date methods that have more in common with coping mechanisms than systems.
Whether you choose to adopt CRM software in one area of your business or you embrace a complete system, the buying process can be intimidating. Balancing functionality with ease of use and quality with price is not a task to be taken lightly.
To help you, we’ve created an overview of CRM systems and the things you need to be thinking about before you make a decision.